Interview with Robin Landa

In today’s podcast, Robin Landa describes how to unlock your creative potential and find great ideas worth pursuing.

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Berrett-Koehler will release Robin’s new book in November. It’s called “The New Art of Ideas: Unlock Your Creative Potential”. In it, Robin presents a novel technique for coming up with great ideas that matter. 

She has written 25 nonfiction books that prestigious publishers including Simon & Schuster have distributed. And she’s a distinguished professor at Kean University’s Michael Graves College.

The National Society of Arts and Letters, the National League of Pen Women, and other organizations have given Robin accolades and awards for her design, writing, art, and teaching. She has received the Teacher of the Year Award, the New Jersey Author’s Award, and the Kean Presidential Excellence Awards. According to the Carnegie Foundation, Robin is “one of the great instructors of our time” and has trained both industry experts and college students in the art of idea generation.

Our Sponsor

We’re proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete. 

By joining the UT Physician Executive MBA, you will develop the business and management skills you need to find a career that you love. To find out more, contact Dr. Kate Atchley’s office at (865) 974-6526 or go to nonclinicalphysicians.com/physicianmba.

The book will be launched in November and it is currently available for pre-order on Robin’s website, Amazon, and other booksellers. Additionally, it can be found online at Berrett-Koehler and Penguin Random House. 

Unleash Creative Potential with the 3 G’s: Goal, Gap, and Gain

Since Alex Osborn introduced brainstorming in 1953, Robin’s method is the first fresh approach to enhancing one’s creative potential to develop new ideas. Her method for problem-solving and foreseeing issues involves the “Three Gs.”

Many concepts are fanciful and only concerned with profit or novelty. The “Three G’s” in her method ensure that the concept is valuable and not frivolous. The first “G” is Goal.

People wrongly believe that once you develop a good idea that you’re finished. But that is only the beginning, according to Robin. That is the result you seek. The Gap is then extremely important in determining how an idea may actually meet a need.

The final “G” stands for Gain, which denotes that there must be a benefit to society, the environment, and/or living things.

Robin Landa’s Encouragement

I think anybody can come up with a worthwhile idea. It’s not the person, it’s the system you’re using. So that if the process you’re using isn’t helping you, try the three G’s, try goal, gap and gain. It’s proven to work…

Summary

Being receptive and observant is what Robin dubbed “golden habits to form,” and they are necessary to unleash creative potential. Whether in design or developing a new business, the “Three G’s” can be effective.

The goal of the book, “The New Art of Ideas: Unlock Your Creative Potential” is to enable readers to apply Robin’s framework.

NOTE: Look below for a transcript of today’s episode.

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Disclaimers:

Many of the links that I refer you to are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. And I only promote products and services that I believe are of high quality and will be useful to you.

The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.

The information presented on this blog and related podcast is for entertainment and/or informational purposes only. I do not provide medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counselor, or other professional before making any major decisions about your career.