Improve Engagement and Build Authority

In today’s episode, John offers his opinions on email marketing. And he describes a particular email strategy he has been using. He explains why email is a great marketing tool, and why starting early in your business is important. 

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Email marketing should be a fundamental part of most small business marketing programs from the beginning.

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What is Email Marketing?

Sending a commercial message via email, often to a group of people, is known as email marketing. Every email that is sent to a current or prospective customer is part of your overall email marketing strategy. Using email appropriately enables the small business owner to build authority and trust that generates sales at a very low cost compared to other marketing methods

However, it significantly differs from social media marketing since it focuses on bringing in fresh prospects and defining a business brand. And email marketing emphasizes and develops ties with devoted clients

The Advantages of Email Marketing

  1. You own your list. It is not subject to manipulation or being “de-platformed” the way social media is.
  2. It can be automated to a great extent, with the ability to create sequences of emails in advance and target specific segments of an email list with different customized messages.

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Unique Email Strategy

John describes a unique email strategy that he has been using. After implementing it, his open and click rates improved dramatically. These parameters generally reflect the degree of engagement, trust, and likelihood to buy.

This strategy incorporates the following features:

  • higher frequency, up to 5 to 7 days each week,
  • shorter, taking less than 1 or 2 minutes to read,
  • includes an amusing or thought-provoking personal story,
  • ties the story to your product or service, and
  • eliminate “dead weight” from the list (those that never open or click your emails).

Summary

Using this approach leads to much higher engagement, as demonstrated by higher open and click rates. This enables those online marketers with even small lists to build an engaged audience that buys more products and services.

You can learn more about this approach to email by purchasing access to this course from the League of Email Marketing Heroes.

 

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NOTE: Look below for a transcript of today’s episode. 

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Disclaimers:

Many of the links that I refer you to are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. And I only promote products and services that I believe are of high quality and will be useful to you.

The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.

The information presented on this blog and related podcast is for entertainment and/or informational purposes only. I do not provide medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counselor, or other professional before making any major decisions about your career.