Interview with Dr. Eleanor Tanno

In today’s interview, Dr. Eleanor Tanno explains how her consulting business grew directly from the needs of some of her patients.

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She received her medical degree from the U. of Maryland School of Medicine. Then she completed her residency in Family Medicine at Virginia Commonwealth University. She works as a full-time primary care family physician as a partner in a multispecialty medical practice. She founded Advance Directive MD as a side project to assist people in creating meaningful advance directives.

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Dr. Eleanor Tanno’s Journey on Side Business

The concept for this firm occurred to her very early in residency, while she was at the hospital working in the Intensive Care Unit. She observed that many families were unprepared to handle queries concerning end-of-life care. And most did not have an advance directive in place.

And those that did have advance directives had been prepared with the help of an estate attorney. They were frequently outdated and didn’t contain the information to make end-of-life decisions in the hospital setting.

That’s when Dr. Tanno started to envision a part-time business devoted to addressing this issue. Towards the end of the COVID pandemic, she started educating patients and helping them complete their advance directives 

How Her Consulting Business Grew

She began listening to podcasts regarding nonclinical careers. And took online courses to learn how to start a small business. She learned how to create a website, create a business plan, and market her business.

She marketed her services through word-of-mouth, presenting to groups, writing articles for the public, and holding workshops to teach patients and their families about advance directives. And she collaborated with attorneys to help their clients complete the medical portion of their advance directives. She was very pleased by how quickly her consulting business grew.

Dr. Eleanor Tannor’s Advice

We’re so locked into this idea that we’re in clinical medicine and that’s all we are doing. But the more people I talk to about this, the more physicians I meet doing things that are out of the box. 

Summary

You can get a look at what Dr. Tanno has built by visiting advancedirectivemd.com. There you will find articles and workshops, webinars, speaking events, corporate events, and lectures for medical professionals.

NOTE: Look below for a transcript of today’s episode. 

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