Interview with Dr. David Geier

In today’s episode, Dr. David Geier explains how to market yourself using a combination of social media posts and public speaking. David is an orthopedic sports medicine specialist who recently added integrative medicine to his clinical practice.

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Dr. Geier first appeared on our podcast in August 2018, in Episode 49, as a groundbreaking orthopedic surgeon and sports medicine specialist. Since then, he’s continued to innovate and has recently embarked on new clinical endeavors.

Our Episode Sponsor

This week’s episode sponsor is the From Here to There: Leveraging Virtual Medicine Program from Sandrow Consulting.

Are you ready to say goodbye to burnout, take control of your schedule, increase your earnings, and enjoy more quality time with your family? You’re probably wondering how to do that without getting a new certification or learning a whole new set of nonclinical skills.

Here’s the answer: The quickest way to achieve more freedom and joy is to leverage virtual medicine.

Dr. Cherisa Sandrow and I discussed this in Podcast Episode 266. Cherisa and her team are now preparing to relaunch their comprehensive program for building and running your own telehealth business.

If you want to learn the tools and skills you need to live life on your own terms – then you should check it out today. After completing the 10-week program, you’ll be ready to take your career to the next level.

The program starts soon, and there are a limited number of openings. To help you get a glimpse into the program, Sandrow Consulting is offering a series of FREE Webinars. Go to jurica.buzzmybrandtoday.com/freedom to sign up and learn why telehealth is the quickest way to begin your career journey.

Our Show Sponsor

We’re proud to have the University of Tennessee Physician Executive MBA Program, offered by the Haslam College of Business, as the sponsor of this podcast.

The UT PEMBA is the longest-running, and most highly respected physician-only MBA in the country. It has over 700 graduates. And, the program only takes one year to complete. 

By joining the UT Physician Executive MBA, you will develop the business and management skills you need to find a career that you love. To find out more, contact Dr. Kate Atchley’s office at (865) 974-6526 or go to nonclinicalphysicians.com/physicianmba.

Surgical Career Evolution: Beyond Social Media

In the world of medicine, staying connected with patients and colleagues through social media has become increasingly important. Dr. David Geier, a seasoned medical professional, has masterfully harnessed the power of social media to enhance his medical practice. These are the strategies he employed to leverage social media effectively.

  1. Content Creation and Engagement with AI

    One of Dr. Geier’s standout strategies is content creation. He recognized that a consistent flow of engaging content is vital to reach and retain an online audience. To streamline this process, he embraced AI tools, such as Copy.ai, to generate ideas for blog posts and content. By doing so, he ensured a regular output of valuable information for his followers.

  2. Making Medical Information Accessible

    He emphasizes the importance of making medical information accessible to a broader audience. Understanding that complex medical jargon can alienate the average person, he opts for clarity and simplicity. His content resonates with his target audience on social media.

  3. Sharing Medical Advances and Insights

    Dr. Geier doesn’t stop at content creation. He uses social media to discuss advancements in the medical field. By sharing these insights, he positions himself as an informed and forward-thinking medical professional in the eyes of his audience.

  4. Observing Trends

    In addition to sharing his insights, David actively observes and acts on trends in medicine and social media. He observed the growth of integrative and functional medicine, as well as the growth in AI. This led to his making major strategic decisions about his practice and in his marketing efforts.

Shift to Preventive Medicine & Non-Surgical Care

David shared valuable insights on transitioning from a traditional medical practice to his focus on preventive medicine and non-surgical approaches. He emphasized the importance of staying well-informed about the latest research and treatments, as well as maintaining a strong commitment to patient care.

Embrace innovation and leverage technology, such as AI, for tasks like content creation. – David Geier, MD

Summary

To connect with David, visit his website at drdavidgeier.com. You can reach out to him via the contact form on his site. You can also find him on various social media platforms under the handle “drdavidgeier,” including X, YouTube, Instagram, and Facebook, where he enthusiastically engages with fellow physicians venturing into podcasting and video creation.

NOTE: Look below for a transcript of today’s episode. 

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Disclaimers:

Many of the links that I refer you to are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. I only promote products and services that I believe are of high quality and will be useful to you. As an Amazon Associate, I earn from qualifying purchases.

The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.

The information presented on this blog and related podcast is for entertainment and/or informational purposes only. I do not provide medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counselor, or other professional before making any major decisions about your career.