Lecture by Dr. Lisa Jenks – Episode 442
In today’s presentation from the 2024 Nonclinical Career Summit, Dr. Lisa Jenks explains why it is a good time to start a medspa.
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Starting Smart, Spending Less
Dr. Jenks emphasizes that success starts before the doors open:
- negotiating a strong lease with generous tenant improvements,
- shopping contractors carefully,
- using part-time front-desk staff to control benefits costs,
- and decorating beautifully on a budget instead of overspending on build-out.
She recommends launching with low-capital, high-need services—like microdermabrasion, dermaplaning, chemical peels, microneedling with creative serums and PRP, neurotoxins, fillers, Kybella, and PDO threads—rather than tying up cash in $150,000–$300,000 devices on day one.
Growing Profits and Control
Once open, she urges owners to grow slowly, resist constant pressure from device reps, and treat the medspa like the small business it is:
- use an outside bookkeeper,
- watch KPIs quarterly,
- stay loyal to one filler/toxin family to increase buying power,
- involve staff in ideas to raise revenue and cut expenses, and
- manage inventory tightly to prevent waste and theft.
She also shares tactics like bundling services instead of discounting, hosting small educational events, using credit-card cashback programs, and monitoring contracts and loans so creeping costs don’t erode hard-earned margins
Summary
Lisa lays out a clear playbook for opening and running a medspa that is lean, profitable, and ultimately attractive to buyers. Her focus is on smart startup choices, disciplined expense control, and high-ROI services rather than shiny equipment. You will find helpful links below.
NOTE: Look below for a transcript of today’s episode.
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Disclaimers:
*Many of the links that I refer you to are affiliate links. That means that I receive a payment from the seller if you purchase the affiliate item using my link. Doing so has no effect on the price you are charged. And I only promote products and services that I believe are of high quality and will be useful to you.
The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.
The information presented on this blog and related podcast is for entertainment and/or informational purposes only. I do not provide medical, legal, tax, or emotional advice. If you take action on the information provided on the blog or podcast, it is at your own risk. Always consult an attorney, accountant, career counselor, or other professional before making any major decisions about your career.