Interview with Dr. Nneka Unachukwu

This week Dr. Una returns to teach you how to practice medicine on your own terms. She will also be announcing the release of her new book.

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Dr. Nneka Unachukwu is a pediatrician and founder of EntreMD. She received her medical degree from the University of Nigeria College of Medicine and completed her pediatrics residency at Newark Beth Israel Medical Center. Dr. Una has been coaching, speaking, writing, and helping physicians all over the world.  She does this through her podcast and her EntreMD Business School.

The EntreMD Business School is a year-long program designed to make up for the business education you didn’t receive during your medical training. Whether you are employed or own a medical practice or a nonclinical business, this school will give you the tools you need to build a business that helps you serve and earn at the highest level.

Writing Her Book

There are many physicians who really struggled for years. They studied and overcame barriers to get into medical school and the residency they wanted. And after all that struggle and work, they still find themselves unhappy with where they are.

Dr. Una’s book, The EntreMD Method: A Proven Roadmap for Doctors who Want to Live Life and Practice Medicine on Their Own Terms, teaches us how to do more of what we like to do, and less of what we don’t want to do. It teaches us how to take back control of our lives and careers.

Practice Medicine on Your Own Terms

Here are some key points to Dr. Una’s book:

  • Why entrepreneurship is a must for physicians?

“the more you think like an entrepreneur, the more you can connect what you do to the bottom line, the more you can objectively say, this is my value to this institution, the more you can negotiate. If you think like an entrepreneur, you realize, even though I’m employed, I work for Dr. Me incorporated. And the more valuable my company is, the more they’ll have to pay me. You build your personal brand… you have people coming to your institution because of you… you become a force. And you become in control and people have to treat you differently because if you leave, they hurt. The end. So that’s even for an entrepreneur.”

  • Top mindset issues that need to be addressed:
    – One-trick pony
    – Fear of failure
    – “I have to do this perfectly” mindset
  • Habits and attitudes. Things that we should learn to be successful:
    – daily routine
    – the habit of “becoming comfortable being uncomfortable”
    – love for personal development

Words of Encouragement

“The truth of this is physicians as a community, we are amazing. We have been sold a lie, that we’re one-trick ponies, that we should stay in our lane, that we’re not good at business. We’re not good at investments. And they’re all lies. They’re all lies.

“And the second thing I will say is explore that for yourself, but explore that for your colleagues as well. There are so many physicians who have never seen anybody succeed as a physician entrepreneur, succeed as a physician, period. And the more we set the example of what is possible, the more we create a tsunami of change.

“My vision is by 2025… we will be calling it the year of the physician. a time when doctors are the leaders in the healthcare space, we have unprecedented levels of career satisfaction, and we have financial freedom. It seems like “how in the world,” but it is going to happen. And it starts with you listening.”

Summary

I always get energized and inspired when I talk with Dr. Una. I’m inspired because she is making it possible for physicians like you to thrive in private practice, or in a nonclinical business as well.

She hit us with so many value bombs today. But one quote I really liked is that to succeed, “we must be comfortable being uncomfortable.”

I’m excited to read her book and share it with you. It’s available the day this podcast is being released. And the best way to find it is to go to her website at Entremd.com. You’ll also find her coaching program, EntreMD Business School, right there too.

NOTE: Look below for a transcript of today’s episode.

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The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.

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