Interview with Omar Khateeb

In today’s interview, I interview Omar Khateeb, the Head of Growth at Gentem, about how to save private practice using persuasive branding and marketing. 

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Omar is a former medical school student who left to become a sales, marketing, and branding expert. He is the Head of Growth at Gentem. Gentem is a Billing and Revenue Cycle Management company that uses Artificial Intelligence (AI) to eliminate medical billing headaches for independent medical practices. 

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Branding and Marketing Can Save Private Practice

Omar has been involved with the branding and marketing of healthcare companies since leaving medical school in 2012. He is also an entrepreneur, and one of the few people I know that completed Seth Godin’s altMBA program.

Aside from his foray into a nonmedical start-up, all of his marketing jobs have been with healthcare companies. Now he is working for a physician CEO and applying these skills to growing that business. But he joins us today to discuss how marketing can be applied to promoting small medical practices.

Knowledge of Business Principles

Omar is not a physician, but he definitely thinks like a physician in many ways and has been around physicians a lot. The CEO who founded Gentem, where he works now as Head of Growth, is a physician, as is his father. 

I think it should be pretty evident today that small practice owners must compete with the bigger systems. But it takes a working knowledge of business principles, including marketing. I enjoyed getting some of those issues clarified by Omar during our conversation. 

Maintaining a Competitive Advantage

We also spent a few minutes discussing Gentem. The company is using AI to improve billing and collections. And it has added a unique program that physicians in small practices may find helpful.

Once engaged, Gentem can use knowledge of a practice’s projected revenues and earnings to provide short-term loans to physicians at lower rates and with less paperwork than through a typical bank loan department. Between the enhanced billing and the ability to access cash when needed, this physician-run company will definitely contribute to efforts to save private practice.

Free Webinar

Between recording this interview, and posting it, I provided a free webinar for Gentem’s customers. It was an updated version of my lecture on the Top Nonclinical Jobs for Physicians. There is a link to the replay below.

Summary

If you’re in that situation, you should check out Gentem.com. When I was looking over the site I saw that they were offering an assessment and the first month of services for free. It’s worth taking a look if you are part of a small group or run your own practice that does its own billing or pays the usual 7 to 8% of claims.

NOTE: Look below for a transcript of today’s episode that you can download or read.

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The opinions expressed here are mine and my guest’s. While the information provided on the podcast is true and accurate to the best of my knowledge, there is no express or implied guarantee that using the methods discussed here will lead to success in your career, life, or business.

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